Pre-Kindle, pre-Etsy, I once applied to be the managing editor of a cross-stitch magazine. I'm not sure I even knew what cross-stitch was at the time, beyond the glasses case I made for my grandmother, with her name spelled wrong. But I thought I had the skill set. Page after page of dense patterns, a proofreader's nightmare. What's your management style, they asked? Uh, meh. Benevolent dictator, perhaps. What's your impression of the overall design? Well, there's abolutely no white space, I was probably muttering by then. But the readers hated white space, apparently. Wanted their money's worth. I can't remember what I did next. Excruciating ISO-9000 documentation, I think.