Not much of whimsy has struck my fancy, as of late. However, this just in:

"For example, sales records show that bananas with Pantone color 13-0858 (otherwise known as Vibrant Yellow) are less likely to sell than bananas with Pantone color 12-0752 (also called Buttercup), which is one grade warmer, visually, and seems to imply a riper, fresher fruit."

Being primed by brands at the grocery store--it's enough to make me stick to homegrown everything, but then all we'd be eating, for the new few weeks anyway, is tomatoes, chives, and jalapenos.

http://www.fastcompany.com/1779611/priming-whole-foods-derren-brown